The Challenge

After a brand redesign, the client launched a campaign across OOH and socials. My job was specifically on the social media side: taking their static assets and turning them into fast-paced videos that grab attention in the first 2 seconds of scroll.

The Solution

I led the motion direction. I started by sketching the storyboards to plan out the rhythm. To make the ads feel dynamic, I used bold kinetic typography and fast transitions. I kept the visual style consistent, but gave each flavour (Strawberry, Chocolate, Vanilla and Strawberry) its own personality through the edit and animation speed.

Deliverables

After a brand redesign, the client launched a campaign across OOH and socials. My job was specifically on the social media side: taking their static assets and turning them into fast-paced videos that grab attention in the first 2 seconds of scroll.