For Goodness Shakes is a UK protein shake brand targeting active individuals and fitness enthusiasts. Following a core range rebrand, the team launched an OOH and social campaign to introduce the new packaging while reinforcing the product's established benefits.

The challenge was translating a static campaign identity into motion that could hold attention in a fast-paced social environment, where the first few seconds determine everything. I led the motion direction; the brand team handled static executions.

I developed a bold, high-energy motion language, with kinetic typography and punchy transitions that mirror the brand's confident tone. This was designed to add movement-driven storytelling for digital.

Deliverables included a teaser, a hero ad with all four flavours, and two shorter flavour-focused variants for Strawberry and Chocolate. A strict project file structure kept everything consistent and ready for the deadline. Each asset held a consistent visual framework while letting the flavour personality come through in the typography and rhythm.