The Challenge

To create a series of Instagram and TikTok videos for the "Goodbye Dry Skin" campaign. The main goal was to adapt Garnier’s global brand assets for the local Indonesian market, making sure the videos were engaging enough to stop people from swiping.

The Solution

I took charge of the visual concept. I developed a "sensorial contrast" idea: showing the harsh, dry feel of skin vs. the splashy, hydrating look of micellar water. I used this contrast as a visual hook across every format to make the product benefits feel obvious and satisfying to watch.

Deliverables

3 Instagram video ads and 1 TikTok in-feed video