Year

For Garnier Indonesia's "Goodbye Dry Skin" campaign, I created TikTok and Instagram video assets promoting their micellar water.

The challenge was adapting a global brand language for a local market, helping with user retention and creating variety across the assets. 

The solution was designing the assets around a sensorial idea: the contrast between the harsh drying effects of traditional soap and the gentle, hydrating qualities of micellar water. That visual effect gave every format, from motion poster to TikTok-native, a consistent through-line, making the product benefits feel real rather than just stated.