Year

I created social-first campaign content for the launch of Lancôme’s new Idôle Eau de Toilette, designed to introduce the fragrance while highlighting the visual and sensory distinctions between the original Idôle Eau de Parfum and the new Eau de Toilette.

The creative focused on showcasing the refined bottle designs alongside evocative ingredient-led imagery to capture the unique scent profiles and personalities of each fragrance. Combining elevated visuals with a modern beauty aesthetic, the content was designed to communicate freshness, femininity, and sophistication while reinforcing Idôle’s iconic identity.