I created a series of assets for TikTok’s Inspire the World campaign, designed to encourage app downloads through emotionally driven storytelling and engaging short-form content. The campaign focused on showcasing TikTok’s unique platform features and interactive user experience, while highlighting the breadth of content and communities available across the app.

The ads combined narrative-led concepts with concise promotional edits. Each video was designed to drive audience engagement and reinforce the platform as a space where everyone can find content that resonates.