The Challenge

To create a suite of video ads for a new global campaign across YouTube, Meta, Connected TV (CTV), and pre-roll. The main challenge was extreme adaptability: the ads had to work in multiple aspect ratios (9:16, 16:9, 1:1, 4:5), fit different A/B/C testing variations, and be built for easy translation into English, Spanish, and Finnish, with room for more languages later. Plus, every ad had to clearly communicate three key benefits of Weetabix.

The Solution

I started by drawing the storyboards from scratch to make sure the text and the 3 benefits fit nicely into all the different formats. Since some languages (like Finnish) have very long words, I modified the static assets and redesigned the layouts so the text would actually fit without breaking the design. To handle all the translations and A/B/C tests easily, I built a modular setup in After Effects. This let me swap text layers quickly without messing up the keyframes or the animation timing.

Deliverables

A complete, multi-language set of animated video ads optimised for social media, YouTube, and TV formats.